Theme worlds / design worlds

One of my unique selling points is the creation of themed worlds and overall concepts. This means that I always think and plan as a whole, from A to Z, and thus create entire worlds.

Unlike most other designers, this is my speciality:

Packing themes customised for the client's needs into a concept in such a way that the viewer is completely taken away into this world. Simply producing individual designs is not my ambition, although this is of course possible.

Customers come to me who often only have a vague vision and want a professional to create a world from it. I develop with this in mind:

The concept incl. theme
The colour world
The product world incl. the qualities
Create the product designs
Implement the designs technically for production
The marketing strategy
The marketing material
The presentation
The branding in general, including logos etc.
The sales channel

Own brand "Created in Hell"

In 2008, I dedicated myself to the theme of "art in fabric" and designed my own themed world collections based on a metaphor I wrote. It's about a cat that goes through hell and meets its soul there. Among other things, I developed the collection you see above to go with it. The buyers at Otto Versand were immediately enthusiastic and included the series in their catalogue. Other large and well-known retailers followed suit. I initially marketed this collection with Essenza Home as a licence holder. Later, I went it alone, which also attracted the attention of television...

Designer Marken Kollektion "Created in Hell" von Claudia Hagn

Kollektionskatalog "Created in Hell" Designerkollektion von Claudia Hagn

In this way, product worlds are created that can go far beyond the textile product range. In the past, I have also developed the following products in combination with the textile world:

wallpapers
Perfumes and room fragrances
jewellery
tableware
furniture
Books written to match the theme
Interior design for presentation purposes

However, such theme worlds and overall concepts can also be created well in the small, non-industrial sector. For example, for exclusive projects in the yacht sector, villas and building extensions as well as boutique hotels. You will find a more detailed section on this website: You can read more about non-industrial customers under Interior.